How A Drug-Related Tragedy Inspired Transformational Thinking
BY Shawn Parr |Source: Fast Company
This article is written by a member of our expert contributor community.
In any good business, a story has to be told that resonates with the consumer. Natural High founder Jon Sundt talks about how he’s using Madison Avenue techniques to bring drug-free culture to the forefront.
What’s the ultimate goal?
Our goal is to shift and change culture to create a true, new reality for youth. Natural High wants to create a reality where a young person would go to party or concert and when offered drugs or alcohol, he or she will say, “No thanks. I’m on a natural high.” And everyone around will understand what that means and think that is cool.
07.24.12 @ 16:07
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